A WORLD first hearing aid, supporting how the brain naturally works, has been launched in Australia.

Thanks to ground-breaking artificial intelligence (AI), rather than focus only on speech, the Oticon More aid allows the wearer to hear more, while helping the brain interpret and focus on what it needs to hear.

The device was developed after research revealed people with hearing loss need access to all sounds for their brains to make sense of their environment.

The hearing aid was recently awarded a prestigious Consumer Electronics Association Award.

The international awards program annually selects the best of the best in consumer electronics.

Oticon More uses one of the most advanced technologies, a Deep Neural Network platform which has been trained using 12 million everyday-life sound scenes, collected in nature using a special 360-degree spherical microphone.

Oticon Australia National Audiology Manager, Jonathan Constantine, said: “Most people think we hear with our ears, but our brains are our main tool for hearing”.

“In background noise, traditional hearing aids block out surrounding sound, but Oticon More scans and analyses a sound scene at 500 times per second allowing the brain to process key sounds”.

“When you limit what you can hear to just a single person speaking, which traditional hearing aids do, your brain is forced to work harder in an unnatural way, and you can be cut off from other conversations around you”.

“It is the world’s first hearing aid to support the brain to work in the most natural and effective way taking in a full sound scene”.

“We understand that it is essential to give the brain as much sound information as possible in order to hear properly, which our recent research revealed was the best way for the brain to handle sound”.

“Hearing loss often forces people to avoid situations with too much noise, but Oticon’s progress in the use of AI is a quantum leap in processing sounds with clear contrast and balance”.

Call to book your FREE HEARING CHECK with Acoustic Hearing Clinics by phoning 5443 6633.

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